BMRK491 – Marketing Management Strategies and Practicum
This capstone course helps students apply their marketing knowledge to real situations. Students will develop strategy analysis, planning, and control skills by creating a marketing plan for a product or service. The course integrates practical experience with applied skills in a real business setting. Students will improve interpersonal, oral, and written communication skills while working with colleagues and peers. The nature of the work will involve structured projects, such as building decision support dashboards or conducting market research.
Prerequisites
BADM490, 15 credits of BMRK courses (BMRK231, BMRK302, BMRK431, BMRK433, BMRK434)
