To steer any business towards success, you must first understand business inside out.
The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.
The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically upon any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard Lower Level and Upper Level course requirements.
It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.

General Business Management Concentration Courses
A Minimum of 6 Courses Required
Any of the following BMRK Concentration courses
Subject | Course Title |
---|---|
BMRK302 | Social Media & Digital Marketing |
BMRK431 | Marketing Communication |
BMRK433 | International Marketing Management |
BMRK434 | Effective Selling & Sales Management |
Choose minimum of ONE from the following BIBM Concentration Courses
Subject | Course Title |
---|---|
BIBM331 | International Trade Management |
BIBM332 | International Finance |
BIBM432 | Global Supply Chain Management and Logistics |
BMRK433 | International Marketing Management |
Choose minimum of ONE from the following BHRM Concentration Courses
Subject | Course Title |
---|---|
BHRM331 | Strategic Planning for Human Resources |
BHRM332 | Recruitment and Selection |
BHRM401 | Quality Management & Organizational Excellence |
BHRM403 | Employee Relations and Wellness in the Workplace |
BHRM432 | Compensation Management |