To steer any business towards success, you must first understand the business inside out.
The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing toward appropriate professional designations.
The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically on any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard lower-level and upper-level course requirements.
It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.
The General Business Management concentration allows students to work in a diverse industry of versatile management careers. Companies are constantly looking for graduates with integrative skills to be prepared for the challenging tasks of conducting business in different areas of the industry.
For more information on General Business Management careers, please go to the article ‘What kind of jobs can you get with a Business Management degree?‘. If you want to know more insights from the general management industry, workforce and employment statistics, career paths and resources, please visit WorkBC.
General Business Management Concentration Courses
A Minimum of 6 Courses Required
Choose two of the following BMRK Concentration courses:
|BMRK302||Social Media and Digital Marketing|
|BMRK433||International Marketing Management|
|BMRK434||Effective Selling & Sales Management|
Choose two of the following BIBM Concentration Courses:
|BIBM331||International Trade Management|
|BIBM432||Global Supply Chain Management and Logistics|
Choose two of the following BHRM Concentration Courses:
|BHRM331||Strategic Planning for Human Resources|
|BHRM332||Recruitment and Selection|
|BHRM401||Quality Management and Organizational Excellence|
|BHRM403||Employee Relations and Wellness in the Workplace|
|BHRM 434||IDEA, Culture and Global Human Resources Management|