General Management

To steer any business towards success, you must first understand the business inside out.

The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing toward appropriate professional designations.

The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically on any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard lower-level and upper-level course requirements.

It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.

The General Business Management concentration allows students to work in a diverse industry of versatile management careers. Companies are constantly looking for graduates with integrative skills to be prepared for the challenging tasks of conducting business in different areas of the industry.

For more information on General Business Management careers, please go to the article ‘What kind of jobs can you get with a Business Management degree?‘. If you want to know more insights from the general management industry, workforce and employment statistics, career paths and resources, please visit WorkBC.

General Management Concentration

General Business Management Concentration Courses

A Minimum of 6 Courses Required

Choose two of the following BMRK Concentration courses:

Subject Course Title
BMRK302 Social Media and Digital Marketing
BMRK431 Marketing Communications
BMRK433 International Marketing Management
BMRK434 Effective Selling & Sales Management

Choose two of the following BIBM Concentration Courses:

Subject Course Title
BIBM331 International Trade Management
BIBM332 International Finance
BIBM432 Global Supply Chain Management and Logistics

Choose two of the following BHRM Concentration Courses:

Subject Course Title
BHRM331 Strategic Planning for Human Resources
BHRM332 Recruitment and Selection
BHRM401 Quality Management and Organizational Excellence
BHRM403 Employee Relations and Wellness in the Workplace
BHRM432 Compensation Management
BHRM 434 IDEA, Culture and Global Human Resources Management