General Management

To steer any business towards success, you must first understand the business inside out.

The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.

The General Business Management concentration is available to those students who are pursuing a broader perspective of the business world, without focusing specifically upon any one area of administration. While these students will not develop an in-depth understanding of one of the four areas of concentration, they are expected to have an acceptable understanding of Marketing, Human Resources Management and International Business Management. The General Business Management Concentration consists of the standard lower-level and upper-level course requirements.

It also requires students to complete no less than two courses from Marketing, Human Resources Management and International Business Management.

The General Business Management concentration allows students to work in a diverse industry of versatile management careers. Companies are constantly looking for graduates with integrative skills to be prepared for the challenging tasks of conducting business in the different areas of the industry.

For more information on General Business Management careers, please go to the article ‘What kind of jobs can you get with a Business Management degree?‘.

General Management Concentration

General Business Management Concentration Courses

A Minimum of 6 Courses Required

Any of the following BMRK Concentration courses

Subject Course Title
BMRK302 Social Media & Digital Marketing
BMRK431 Marketing Communication
BMRK433 International Marketing Management
BMRK434 Effective Selling & Sales Management

Choose minimum of ONE from the following BIBM Concentration Courses

Subject Course Title
BIBM331 International Trade Management
BIBM332 International Finance
BIBM432 Global Supply Chain Management and Logistics
BMRK433 International Marketing Management

Choose minimum of ONE from the following BHRM Concentration Courses

Subject Course Title
BHRM331 Strategic Planning for Human Resources
BHRM332 Recruitment and Selection
BHRM401 Quality Management & Organizational Excellence
BHRM403 Employee Relations and Wellness in the Workplace
BHRM432 Compensation Management