Turn brands into household names. Support businesses to let the world know what they stand for.
The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.
Marketing has always been an interesting field of specialization as the demand for graduates in this field continues to dominate job postings. Students specializing in the marketing concentration could expect to find work opportunities in the areas of: brand manager, marketing manager, sales manager, advertising agency client services, sales, franchising, entrepreneurial ventures launching new products or services, public relations manager, social media specialist, TV/radio/print/outdoor media representative and marketing research.
Career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organizations, public health and museums.
Marketing Management Concentration Courses
5 Courses Required
|BMRK302||Social Media and Digital Marketing|
|BMRK433||International Marketing Management|
|BMRK434||Effective Selling and Sales Management|
|BMRK490||Marketing Management and Strategy|