The Bachelor of Business Administration program is a four-year undergraduate degree. It allows you to select a concentration that suits your interests and career goals. As a marketing management graduate, you will be able to gain advanced standing toward appropriate professional designations.
The marketing management concentration is a field of specialization as the demand for marketing professionals continues to dominate job postings. Students specializing in the marketing concentration could expect to find work opportunities in certain areas including:
Career options in this exciting field include jobs in advertising and public relations, market research, product and brand, and retailing; also in the non-profit sector including jobs in the arts, government, religious organizations, and public health and museums.
For more information on marketing opportunities, read the article ‘What kind of jobs can you get with a BBA degree?‘.
Our full-time or part-time marketing program courses will help you get the skills that you need in the professional market. You will learn how to create marketing campaigns, formulate strategies, and use marketing functions and techniques that integrate the latest trends in the marketing industry and in sustainable development. Also, as how to conduct market research and think outside the box to reach the creative goals for the professional environment.
For more information about the work environment, experience and employment statistics, earnings, and work-related skills, please visit WorkBC. Contact us if you have further questions about the marketing management concentration.
5 Courses Required