Elevate your career, equipping you to lead and innovate in today’s competitive landscape.
The marketing management concentration focuses on the high demand for marketing professionals. Graduates can expect job opportunities in various areas and may gain advanced standing for professional certifications.
Students specializing in the marketing concentration could expect to find work opportunities in certain areas including:
Businesses need professionals to enhance brand awareness and understand market needs. Careers in marketing include brand marketing, sales management, advertising, public relations, social media, market research, and more. If you’re creative and analytical, marketing management is for you. The program will teach market research, consumer analysis, and sales strategies, combining creativity and analytical skills to help you develop effective strategies.
A career in Marketing Management offers exciting opportunities across a variety of industries. Graduates can pursue roles in advertising, public relations, market research, product and brand management, and retailing. Additionally, there are career paths in the non-profit sector, including positions in the arts, government, public health, religious organizations, and museums. This diverse range of opportunities allows you to apply your skills in both for-profit and socially impactful sectors, making it a dynamic and rewarding career choice.
Our full-time or part-time marketing program courses will help you get the skills that you need in the professional market. You will learn how to create marketing campaigns, formulate strategies, and use marketing functions and techniques that integrate the latest trends in the marketing industry and in sustainable development. Also, as how to conduct market research and think outside the box to reach the creative goals for the professional environment.
For more information about the work environment, experience and employment statistics, earnings, and work-related skills, please visit WorkBC. Contact us at admissionsupport@acsenda.com if you have further questions about the marketing management concentration.
Acsenda’s BBA-Marketing concentration has been approved in alignment with the CMA requirements. Graduates of this program are exempt from three of the five mandatory CMA courses, providing an accelerated pathway to the Chartered Marketer (CM) designation.
View Articulated Courses Pathway Requirements:
Role: Focuses on online channels to reach and engage consumers. They manage SEO, SEM, social media marketing, email campaigns, and digital advertising strategies to boost brand visibility and drive conversions. Digital Marketing Managers utilize data analytics to optimize campaigns and track performance.
Role: Responsible for crafting and executing long-term strategies that define and position a brand in the market. They work to build a strong brand identity, ensuring consistency across all platforms and channels. Brand Strategy Managers collaborate closely with marketing and product teams to align brand messaging with business objectives.
Role: Uses data-driven insights to understand consumer behavior, preferences, and trends. They analyze data from market research, customer feedback, and social listening to guide decision-making. Consumer Insights Managers work to optimize product offerings and marketing strategies based on these insights.
Role: Focuses on creating valuable, relevant content that attracts, engages, and retains customers. Content Marketing Managers oversee content strategy, manage content creation, and ensure that the brand’s message is effectively communicated through blogs, social media, video, email campaigns, and other platforms.
To stay informed about industry trends, job opportunities, and further your professional development, here are some key resources: Below are some common career paths with salary ranges and descriptions:
Review the complete program plan for the concentration.
Concentration Courses
BMRK302
This course examines how the practical application of digital promotional tools is used in a larger strategy to bolster Business to Consumer and Business to Business channels. The tools learned in this course will propel students and forward-thinking organizations to leverage the power of digital promotions and social media in a strong combination. Key areas include mobile, social, content marketing, and promotions.
Prerequisites
BMRK231 andENGL102 (Co-req.)
BMRK433
The objective of this course is to provide an opportunity for students to understand the global marketing planning process and to develop skills in problem solving and decision-making. At the end of this course, students are expected to be able to develop a comprehensive global marketing strategy for a product or service and to deal with specific or general issues related to it. The focus of this course is global marketing analysis and marketing planning on an international scale.
An in-depth study of the sales function including the role of salespeople, sales agents, distributors, and other marketing channel members involved in supporting the sales process. Covers the skills and innovations needed to successfully develop, implement and manage sales activities. Political, legal and ethical issues are explored.
Prerequisites
BIBM101, BMRK231 and ENGL101
BMRK434
This course covers the basic concepts of sales and sales management including systems of selling, relationship building, product strategies, sales force planning, ethics, and forecasting. The student will gain an understanding and mastery of the key elements of a sales strategy, including: developing a sales presentation, networking and building sales leads, the steps required in the selling process, the process of recruiting and training sales personnel, and how to leverage CRM (Customer Relationship Management) tools to grow an organization.
Prerequisites
BMRK231 and ENGL101
BMRK431
The Advanced Digital Marketing course focuses on two key pillars of digital marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Students will delve deep into the strategies, techniques, and best practices of SEO and SEM, gaining the necessary skills to optimize digital content, improve search engine rankings, and drive targeted traffic to websites. In addition to SEO and SEM, the course covers content marketing, social media marketing, and website design and development, providing a comprehensive understanding of the digital marketing landscape.
Prerequisites
BMRK231, BMRK302 and ENGL101
BMRK438
This course allows students to gain practical and hands-on experience in marketing and business analytics. It goes beyond theoretical topics and enables students to acquire practical knowledge and skills in data analysis by learning, implementing, and practicing related topics in Microsoft Excel. This course introduces students to the fundamental concepts of marketing analysis and data mining using Excel. Students will learn how to utilize Excel tools and functions to analyze marketing data, understand marketing problems, conduct market research, and make informed business decisions.
Prerequisites
BMRK231 and ENGL101
BMRK490
This is a capstone course in marketing designed to show students how companies become market driven and guide their strategies based on a shared understanding of markets and competition. The market and the customers that comprise the market are the starting point for marketing strategy formulation. Students will have an opportunity to develop strategy analysis, planning and control skills by applying marketing strategy concepts and methods in class discussions, through case analysis and through the creation of a marketing plan for a product or service. Superior marketing strategies are essential for business success as the world’s economies continue to change, so this course will serve as a foundation for learning concepts such as: creating customer value, building strong brands, shaping market offerings, and communicating value.
Prerequisites
BADM490 and 15 credits of BMRK courses (BMRK231, 302, 431, 433 and 434)
BMRK491
This is a capstone course in marketing designed to help students apply their marketing knowledge to real situations. Superior marketing strategies are essential for business success as the world’s economies continue to change. The market and the customers that comprise the market are the starting point in marketing strategy formulation. Students will have the opportunity to develop strategy analysis, planning, and control skills by applying marketing strategy concepts and methods in class discussions, through case analysis and through creating a marketing plan for a product or service.
Prerequisites
BADM490 and 15 credits of BMRK courses (BMRK231, 302, 431, 433 and 434)
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