Marketing Management

Turn brands into household names. Support businesses to let the world know what they stand for.

The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.

The marketing program has always been an interesting field of specialization as the demand for graduates continues to dominate job postings. Students specializing in the marketing management concentration could expect to find work opportunities in the areas of brand manager, marketing manager, sales manager, advertising agency client services, sales, franchising, entrepreneurial ventures launching new products or services, public relations manager, social media specialist, TV/radio/print/outdoor media representative and marketing research.

Also, some career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organizations, public health and museums.

For more information on possible marketing career opportunities, please go to the article ‘What kind of jobs can you get with a Business Management degree?‘.

Our marketing program courses will help you get the skills that you need in the professional market. You will learn how to create marketing campaigns, formulate strategies, and use marketing functions and techniques that integrate the latest trends on the marketing industry and in sustainable development. Also, how to conduct market research and to think outside the box to reach the creative and unique goals for the professional job environment.

For more information about work environment, work experience and employment statistics, earnings, and work-related skills, please visit WorkBC (Advertising, Marketing and Public Relations managers). Also, please contact us if you have more further questions or are interested on apply.

Marketing Management Concentration

Marketing Management Concentration Courses

5 Courses Required

Subject Course Title
BMRK302 Social Media and Digital Marketing
BMRK431 Marketing Communication
BMRK433 International Marketing Management
BMRK434 Effective Selling and Sales Management
BMRK490 Marketing Management and Strategy
BMRK491 Marketing Practicum