Privacy Statement

Last revised: 23 February 2026 

Acsenda School of Management (“Acsenda”, “we”, “our” or “us”) recognizes the importance of privacy. The purpose of this Privacy Statement is to inform you about our privacy practices, including how we collect, use, and disclose your personal information. 

This Privacy Statement applies to the collection, use and disclosure of personal information that we may collect from you or that you may otherwise provide to us when you: 

  • register for, purchase, or otherwise use any Acsenda School of Management services or products, including any courses, programmes or study materials (in any medium); 
  • access and use our website or mobile platforms (collectively, “Website”); 
  • engage with any of our social media channels or interact with our advertising on third-party websites; and 
  • otherwise engage with us, including by attending our events or communicating with us via phone, email, text, and other forms of electronic communications. 

Acsenda is located in Vancouver, British Columbia (Canada) and is part of the Lyceum Education Group (“Lyceum”) based in the United Kingdom. We may share personal data within our group companies in order to provide our services and products to you and for the other purposes outlined in this notice. You can read Lyceum’s privacy notice here. 

Personal Information We Collect 

“Personal information” means any information that can be used to identify an individual directly (on its own) or indirectly (in combination with other information) pursuant to Canadian privacy laws. 

Personal information does not generally include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number or work e-mail address.  

We may collect, use, and disclose different types of personal information, depending on our relationship with you. Generally, we collect the following types of personal information (not all of which may apply to you):   

  • Audio / Visual Information, including recordings from closed circuit televisions systems which are in place at some of our premises for security purposes; photographs of you for use on ID cards or to be used on registers/your online accounts so Acsenda staff (such as tutors or exam invigilators) can identify you; audio/video recordings of meetings with instructors or other performance/progress calls on courses or programs (although not all of these types of calls are recorded); recordings (including video, audio and text) where any lecture, seminar, webinar or other interactive teaching session is recorded.  
  • Contact Information, including billing address, delivery address, postal address, email address and telephone numbers. 
  • Demographic Information, including information about your race, ethnicity, gender identity, sexual orientation, religious beliefs, and nationality and immigration status. This information is collected voluntarily for equality and diversity monitoring purposes. 
  • Eligibility Information, including education/academic history, records of qualifications and/or training, personal statements and references and/or (where applicable) documents confirming your right to study in country. For international students this may also include copies of bank statements or other financial information to ensure visa requirements are met.  
  • Financial Information, including payment details obtained through our authorised payment gateways (such as Authorize.net, Elavon and others) which may include the last four digits of the payment card used, billing-related information such as invoice numbers, invoice descriptions, student addresses and student identification numbers. Where students choose to pay by wire transfer or cheque, our finance team may receive a copy of the wire transfer receipt or cheque, which can include the full banking details of the payor.  
  • Identity Information, including first name, maiden name, last name, student reference number, usernames for Acsenda’s website and other online learning environments (including Adobe Connect or Microsoft Teams), Acsenda IT accounts (including Acsenda emails), or similar identifiers (including any student registration number assigned to you by an external body who shares information with us), marital status, title, date of birth and gender. It may also include copies of identification documents (such as a passport, driving licence or national identity card) which are used to confirm your identity. 
  • Information about any disabilities or learning needs, which is collected so that any reasonable adjustments can be made to accommodate students with disabilities or learning needs (for example large print learning materials or exam papers) and also to ensure that any learning needs are supported (for example extra time in exams). This information is voluntary, but Acsenda will not be able to provide you with learning support/reasonable adjustments if you do not provide this information. This information is also collected in respect of apprenticeship students and Acsenda students for equality and diversity monitoring purposes.   
  • Marketing and Communications Information, including your preferences in receiving marketing from us and your communication preferences. 
  • Medical Information, which may be collected where a medical issue is having an impact on your studies with Acsenda (for example, you may have a prolonged period of absence; or you make an application for an interruption of studies where an illness is preventing you from studying; or where a medical issue has affected your performance in an exam, you may make an application for extenuating circumstances) or if an incident occurs whilst on campus and such information is required for health and safety reporting. It may also include dietary restrictions where you are attending a catered Acsenda event (this information may be provided to Acsenda via third parties such as catering services).  
  • Emergency Contact Information, including the name and contact information of a friend or relative to be used in the event of an emergency involving you. This will also include (for international students) the details of any friend or relative with whom you are staying, as declared on any visa application. It may also include details of relatives you have authorised to communicate with Acsenda on your behalf or attend Acsenda events with you, such as graduation ceremonies. 
  • Profile Information, including your usernames and passwords (for Acsenda platforms), purchases or orders made by you, your interests, preferences, feedback, reviews, survey responses and enquiries submitted to Acsenda. 
  • Recruitment Information, including any information you have provided to us (or through a third party such as TribePad, Job Train, Zellis, Indeed, My First Job, LinkedIn or a recruitment agency) in your curriculum vitae, any covering letter, any application form (including name, title, address, telephone number, personal email address, date of birth, employment history, qualifications, work rights and reasons for wanting to apply for the relevant position) and any information you provide or voluntarily self-declare to us during an interview. 
  • Student Information, including the course or programme you are studying with Acsenda, your years of study, records of achievements on the course or programme (including exam, assessment and mock results), exam scripts, exam transcripts, attendance and progress information, feedback from lecturers or personal tutors (including student references), emails sent by you to Acsenda, emails sent/ received by you to or from your Acsenda email address or messages posted on any Acsenda forums such as MyASM, information relating to your use of Acsenda or Lyceum’s library and library resources (including materials checked out and overdue items), information relating to your involvement in Acsenda’s student association (including membership of student groups or attendance of student events), information relating to your involvement in Acsenda’s alumni network, information relating to your registration for or attendance at any Acsenda hosted/advertised events, information relating to allegations of academic misconduct or other matters of discipline/student conduct, information relating to any fitness to practice or fitness to study proceedings, information relating to any application for extenuating circumstances or an academic appeal, any application for deferrals or interruption of studies and any complaints made by you or about you to Acsenda. 
  • Technical Data, including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the website or software used in the classroom such as Kahoot and simulation software. 
  • Transaction Data, including details about payments to and from you and other details of products and services you have purchased from us. 
  • Usage Data, including information about your visit to a Website, including the Uniform Resource Locators (URL) clickstream to, through and from the Websites or apps (including date and time), products and/or services you viewed or searched for, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks and mouseovers) and methods used to browse away from the page and any phone number used to call our customer services numbers. 

We may also aggregate or anonymize your personal information, such that it can no longer be used to identify you, and use such aggregated and anonymized data for any purpose. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. 

How We Use Your Personal Information 

We generally use your personal information for the following purposes:  

  • to respond to enquiries or requests for information  
  • to register/enrol you as a student with Acsenda 
  • to assess your eligibility to be enrolled onto a particular course or programme with Acsenda (or Lyceum) 
  • to recruit you for apprenticeships/traineeships with Lyceum’s selected employer clients 
  • to review and process any application you make for a position or post within Acsenda, including to create a student club or society 
  • to deliver the course or programme to you (including the delivery of events), including to provide reasonable adjustments to students with disabilities and to provide learning support to students who have learning needs 
  • to carry out equal opportunities monitoring and reporting 
  • to manage payments, fees and charges; collect and recover money owed to us; keep records for audit/accounting purposes; and defend any legal claims brought against Acsenda 
  • to participate in surveys or similar research and analysis exercises undertaken by governmental or other agencies 
  • if you are an alumni, to communicate with you regarding services and alumni events 
  • to manage our relationship with you which will include notifying you about changes to our terms or policies; asking you to provide a review or take a feedback survey 
  • to enable you to partake in a competition or complete a survey/review 
  • to administer and protect our business and our Website or apps (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 
  • to use data analytics to improve our Website or apps, products/services, marketing, student/ customer/client relationships and experiences 
  • to monitor the security and safety of our premises 
  • for such other purposes as you may consent to from time to time 
  • as otherwise required or permitted by law 

How We Share Your Personal Information 

We generally identify to whom, and for what purposes, we will disclose your personal information, and we obtain your consent to such disclosure, at the time we collect your personal information. 

We may share your personal information within the wider Lyceum Education Group of companies where necessary to provide, administer, and improve our services, including admissions, communications, alumni relations, and internal operations. Such sharing is limited to what is reasonably required for these purposes and is subject to appropriate confidentiality and data protection safeguards. 

We may also disclose your personal information where such disclosure is required or permitted by law. In addition, we may disclose your personal information to a third party in the event of a significant business transaction, such as a merger, acquisition, reorganization, or sale of assets. 

Our Use of Service Providers

We may rely on service providers to perform a variety of services on our behalf, such as payment card processing, technical support, and data storage and processing service providers.  

We use Salesforce as our customer relationship management (CRM) platform to manage and support our recruitment and admissions, and related administrative processes. As we are part of a company group that is based in the United Kingdom, personal information processed through Salesforce is hosted in the United Kingdom and is subject to appropriate technical and organizational measures designed to protect personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR). 

We may collect, use, and disclose your personal information with your consent. How we obtain your consent, including whether it is express or implied, will depend on the circumstances and the sensitivity of the personal information in question. Generally, we will seek your consent at the time we collect your personal information, either orally, electronically, or in writing. 

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose their information as described in this Privacy Statement.  

If you wish to withdraw your consent to our collection, use or disclosure of your personal information, please contact us using the contact information in the “How to Contact Us” section below. We will accommodate your request to withdraw consent, subject to legal or contractual restrictions. Withdrawal of your consent may mean that we will no longer be able to provide you with certain products or services. 

In certain circumstances, we may collect, use, and disclose your personal information without your consent to the extent permitted or required by law.

Our Use of Cookies  

A “cookie” is a small text file that contains information and is stored on your computer. We generally use cookies and similar tracking technologies, such as web beacons and pixels, to automatically collect information about your use of our website and your interaction with our emails. Information we collect may include your IP address (or proxy server), device and application identification numbers, location, browser type, internet service provider and/or mobile carrier, pages and files viewed, searches, operating system and system configuration information, and date/time stamps associated with your usage. 

We may use this information to facilitate the use of our website, for our business or analytical purposes (including to assess website traffic, understand user behaviour, and track search criteria), and to personalize web pages according to your choices and interests. For these purposes, we use analytics and data visualization tools such as Mixpanel and Tableau to analyze usage patterns, improve our services, and support internal reporting. 

We may also use this information to engage in interest-based advertising (also known as targeted or behavioural advertising) in connection with your use of our website, and across third-party websites or service offerings when you leave our website. Interest-based advertising means that your preferences and interests are collected through cookies or similar technologies and then used to provide you with advertising and marketing materials that are relevant to you, based on those preferences and interests. For example, we may use Google Analytics to provide you with advertising based on your browsing history and search requests. 

If you do not wish to accept cookies, you can adjust your web browser settings so that you automatically deny the storage of cookies or are informed each time a website requests to store a cookie. Previously stored cookies can also be deleted through your web browser. Please refer to your web browser’s help pages for more information. Some areas or features of our website rely on cookies and may not work if you delete or decline cookies. For more information about cookies generally please visit www.allaboutcookies.org. 

Opting Out of Marketing Communications 

If you no longer wish to receive marketing-related emails from us, you may opt out at any time by clicking the “unsubscribe” link at the bottom of any email you receive from us. We use Mailchimp as our email marketing platform to nurture leads and support the initial steps of the admissions process. You may opt out of emails sent through Mailchimp by using the unsubscribe link included in those communications. You may also opt out by contacting us directly using the contact information provided in the “How to Contact Us” section below.If you opt out from receiving marketing-related e-mails, we may still need to send you communications about your use of our products or services, or other matters. 

Retention, Storage, and International Transfer of Personal Informations 

We generally will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, and for a longer period when permitted or required by law. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 

We may transfer your personal information outside of Canada to fulfill the purpose for which we collected it, including for processing and storage by service providers in the United Kingdom. While your personal information is outside of Canada, it is subject to the laws of the country in which it is located, which may have different data protection laws than Canada. Those laws may require disclosure of your personal information to authorities in that country. For more information about our policies and practices regarding service providers outside of Canada, contact us using the contact information in the “How to Contact Us” section below. 

Information Security  

We have implemented physical, organizational, contractual, and technological security measures in an effort to protect your personal information from loss or theft, unauthorized access, use, or disclosure.  

Despite these measures, we cannot guarantee that our safeguards will always be effective. A breach of security safeguards can result in risks such as phishing and identity theft. We will address such breaches as required by law. 

We may also require that you assist us in safeguarding your personal information. For example, if you create an account through our website or applications, you should use a unique and strong password and not share your password with others.  

If you have reason to believe that your personal information is no longer secure, please contact us immediately using the contact information in the “How to Contact Us” section below. 

Accessing and Updating Your Personal Information

We expect you to supply us with updates to your personal information, when required. We will not routinely update your personal information unless such a process is necessary.   

You may make a request to review any personal information about you that we have collected, used, or disclosed, and information about those uses and disclosures, and we will provide you with any such personal information to the extent required by applicable laws.  

You may also challenge the accuracy or completeness of your personal information in our records. If you demonstrate that your personal information in our records is inaccurate, incomplete or equivocal, we will amend or delete your personal information as required. We may transmit the amended information to third parties to whom we have disclosed your personal information. 

We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. We will not charge you any fees to access your personal information in our records without first providing you with an estimate of the approximate fees, if any.  

Third-Party Websites and Study Tools 

Through the course of your studies, you may be directed to use third party platforms (for example: Turnitin, SIS, Microsoft365 and Kahoot!). We may also provide links to other third-party websites for your convenience and information or make opportunities available to you to purchase, subscribe to, or use other products or services from third parties. Those other websites, products, or services are governed by the privacy statements and policies of the respective third party. This Privacy Statement does not extend to any websites, products, or services provided by third parties. We do not assume responsibility for the privacy practices of third parties not acting on our behalf and we encourage you to review all third-party privacy statements prior to using third-party websites, products, or services. 

During your studies, you may have access to the online library resources available at Lyceum. The administration and management of these library services are carried out in the United Kingdom, as they are provided by Lyceum. Any personal information processed by Lyceum in connection with your access to and use of these services is subject to appropriate data protection measures in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR). 

General Questions and Complaints 

If you have questions or concerns about how we collect, use, or disclose your personal information, we encourage you to contact us first using the details provided in the “How to Contact Us” section of this Privacy Statement so that we have the opportunity to address your concerns. We will investigate and respond to any complaints in a timely manner. If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada or the Office of the Information and Privacy Commissioner for British Columbia. 

Changes to this Privacy Statement  

The Privacy Statement was last revised as of the date that appears at the top of this page. To review a summary of recent changes, click here. 

From time to time, we may make changes to this Privacy Statement. When changes are made, they will become immediately effective when published in a revised Privacy Statement posted on our website, unless otherwise noted. We may also communicate the changes to this Privacy Statement by other means. 

How to Contact Us

All comments, questions, concerns, or requests regarding your personal information or our privacy practices should be forwarded to our Privacy Officer at privacy@acsenda.com. 

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