BMRK438 – Marketing Analytics
This course allows students to gain practical and hands-on experience in marketing and business analytics. It goes beyond theoretical topics and enables students to acquire practical knowledge and skills in data analysis by learning, implementing, and practicing related topics in Microsoft Excel. This course introduces students to the fundamental concepts of marketing analysis and data mining using Excel. Students will learn how to utilize Excel tools and functions to analyze marketing data, understand marketing problems, conduct market research, and make informed business decisions.
Prerequisites
BMRK231, ENGL101
