BMRK437 – Advanced Digital Marketing
The Advanced Digital Marketing course focuses on two key pillars of digital marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Students will delve deep into the strategies, techniques, and best practices of SEO and SEM, gaining the necessary skills to optimize digital content, improve search engine rankings, and drive targeted traffic to websites. In addition to SEO and SEM, the course covers content marketing, social media marketing, and website design and development, providing a comprehensive understanding of the digital marketing landscape.
Prerequisites
BMRK231, BMRK302, ENGL101
