BMRK434 – Effective Selling & Sales Management

This course covers the basic concepts of sales and sales management including systems of selling, relationship building, product strategies, sales force planning, ethics, and forecasting.

The student will gain an understanding and mastery of the key elements of a sales strategy, including developing a sales presentation, networking and building sales leads, the steps required in the selling process, the process of recruiting and training sales personnel, and how to leverage CRM (Customer Relationship Management) tools to grow an organization.