INTERNATIONAL THINKING.
INDIVIDUAL FOCUS

BMRK433

BMRK433 – International Marketing Management

The objective of this course is to provide an opportunity for students to understand the global marketing planning process and to develop skills in problem solving and decision-making. At the end of this course, students are expected to be able to develop a comprehensive global marketing strategy for a product or service and to deal with specific or general issues related to it. The focus of this course is global marketing analysis and marketing planning on an international scale.

An in-depth study of the sales function including the role of salespeople, sales agents, distributors, and other marketing channel members involved in supporting the sales process. Covers the skills and innovations needed to successfully develop, implement and manage sales activities. Political, legal and ethical issues are explored.

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