BHTM401b – Revenue Management

The Prerequisites for this course are BHMT401a.

This simulation-based course will integrate all Revenue Centres, for example, spas, parking, communications, laundry, and valet.  Students will analyze and gain a full understanding of how these revenue centers can add to the bottom line, at little or no cost, through analysis of margins, commissions, and other contribution structures.

This course enables students to appraise the consequences of marketing decisions (notably pricing and distribution) on value creation for a hospitality company. They will apply revenue management principles by analyzing the associated systems, methods, and applications for effective hotel management. The participants will use revenue optimization techniques that are suitable for decision-making in hotel or restaurant chains. Through the use of revenue management software, they will learn to integrate revenue management analysis and decisions into hotel management.

Upon successful completion of this unit, students will have acquired the necessary competencies to evaluate the financial impact of marketing decisions (particularly pricing and distribution) and to model, execute, and manage revenue optimization processes for hotels and restaurants at the business unit level. Through the use of simulation decision-making, problem-solving, and team-building skills, students will broaden their understanding of hotel and restaurant metrics.