BHMT490 – Capstone Hospitality and Business Strategy ll
Across the program, students have become familiar with the practical and operational management aspects of the hospitality industry. It is now time for students to integrate their previous learning and work experiences to think strategically about the complex environment where they will compete.
Students will scan the environment and utilize their findings to appraise contemporary strategic decisions made by the industry’s leading corporations. They will also participate in guest lectures and workshops with experts of the hospitality and tourism sector. These experts will coach the student teams through the strategic decision-making process and evaluate their propositions for maximizing shared value. Finally, students will apply their acquired knowledge to prepare, present, and defend a strategic plan that solves an actual countries’ hospitality sector most pressing strategic challenge: forecasting the future of the industry and creating a strategy to fit it.
