BADM341 – Business Management and Entrepreneurship

This course introduces the student to starting new ventures by practicing creativity techniques. The course highlights the various types of innovation in driving the development of an enterprise and the importance of strategy, and core business competencies.

Students investigate both the advantages and disadvantages of the entrepreneurial model in the start-ups including planning, organizing, and managing a new business; staffing the business; production of the product or service; marketing the product or service; profit planning; monitoring and control; security and basic protections for intellectual property. This course takes an action-based learning approach to developing powerful, functional business plans and sharpening students’ skills to become successful entrepreneurs.