BADM322 – Business and Marketing Research
This course is based on a six-step process that includes: problem definition; nature and scope of research objectives; research design and statistical analysis; fieldwork procedures; data preparation and analysis; and the development of formal reports with research objectives that are compatible with corporate business strategy.
This course also covers the basic elements of experimental and observational research and introduces the students to fields of qualitative and quantitative research methods, now to select the effective methods to acquire, analyze and present data. This course specifically adds a special emphasis on the role of marketing research in management decision making, marketing research ethics and the management of marketing research results.
Transfer Out