Acsenda students take on the Vanier Case Competition!

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Congratulations to BBA students Laurie, Vidya and Fernando for their success at the Vanier Cup Competition in Montreal and thank you to academic coach Mary Charleson! The team took on a case about a manufacturer of curling brooms and they rocked it! No small feat for an international team from Vancouver.

The Vanier Case Challenge is a marketing case competition which attracts 30 teams from across Canada to compete in analyzing and presenting a business marketing solution. Teams are given a case to read and must prepare recommendations within a 3 hour time frame, like a consulting team, and give a 20 minute presentation to a panel of judges. Teams come from all across Canada to compete. This year there is representation from every province.

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