Our students at Acsenda School of Management continue to excel in real-world market research! One standout project from our Marketing Research class was led by Ricardo Vidal Ruiz, a BBA International Student with a concentration in Marketing Management. Ricardo is also an active volunteer and student brand ambassador, making a strong impact on our community.
His latest research explored how Augmented Reality (AR) is transforming medical education and how companies are positioning themselves in this rapidly growing market.
Key Takeaways from the Research:
-AR enhances surgical performance by 230% through immersive, hands-on training.
-The global AR healthcare market is projected to reach $11B by 2025, with industry leaders like Microsoft, Medtronic, and CAE Healthcare at the forefront.
-While AR offers major benefits, cost barriers, lack of standardized curricula, and user adaptation challenges are slowing widespread adoption.
The Future of AR in Medical Education: AI-driven AR models, remote learning solutions, and strategic partnerships will be key to integrating AR into mainstream medical training.
A special thanks to Professor Pedro Escalón for inspiring our students to push the boundaries of theory and practice!
Now, we’d love to hear from you:
Do you think AR will eventually replace traditional medical training methods, or will it remain a complementary tool? Let’s discuss! HERE
#AugmentedReality #MedicalEducation #MarketResearch #Innovation #HealthcareTechnology #AcsendaSchoolOfManagement #StudentSuccess #FutureofLearning
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